How to Use Google Analytics to Find Your Facebook Audience

Google Analytics offers a ton of different ways to evaluate your audience(s) and gain insights about who they are and what they’re doing. In this article, I’ll show you two metrics that can help you find out more about your Audience’s Interests. You’ll find these 2 categories under Audience > Interests: Affinity Categories & In-Market Segments. You’ll need to have...

How To Integrate Facebook Lead Generation Campaigns With Your CRM

If you’ve already set up your first lead generation ad, or you’ve read my easy how-to instructions in Part 1 of this article and thought ‘I can do that!’ — congratulations! The next step you should definitely consider so that you can automate your lead-capture process is integrating your form with your CRM. This will save you having to...

Facebook Lead Generation Ads: 7 Easy Steps For Creating Your First Campaign

Facebook’s Lead Generation Ads are making it easier than ever to capture your prospect’s details. See our step-by-step instructions for setting up a Lead Generation campaign that will allow your prospects to easily opt in to your offer… without leaving Facebook! Minimising friction within your funnel is front of mind for most marketers. That’s why Facebook’s most recent ad objective, Lead Generation,...