Facebook Advertising Services
Why Agencies Choose Us
As a growing marketing agency, chances are you need a partner who can help you create and manage your clients’ Facebook ads so you can be free to focus on the client relationships.
Here are some of the reasons agencies choose to partner with us:
We're based in Brisbane (no language barriers).
We specialize in paid ads only (no SEO, web design, etc.).
We are all Google AdWords and Bing Certified Experts.
We understand paid ads strategy and tactics.
We only work with marketing agencies.
We all have agency experience.
The Power of Facebook Advertising
Increased traffic quality with ability to target audience demographically.
Reduced cost-per-acquisition with Facebook Ads.
Exponential reach to ‘Lookalike’ audiences based on Facebook’s profiling ability.
Advanced Remarketing capabilities based on coordination with other channels.
Expanded reach to qualified audiences who are not searching on Google/Bing.
More complete distribution of message with the variety of campaign types and ad formats available through Facebook (most with greater character limits).
Reaching audiences otherwise unavailable through other platforms.
The first step would be to understand your client’s ideal customer and target audience. Once we have crystal clear clarity about “who” we’re targeting we can then leverage the wealth of targeting options on Facebook to figure out “how” we’ll reach them.
We’ll also review any historical data in Facebook or Analytics to maximise results and reduce wasted ad spend. After we do all our homework we compile a Targeting Plan that will show you how we intend to best reach your client’s audience.
Our Targeting Plan will include our recommended campaign objectives and other Facebook settings. We also write a pool of ads for you or your client to approve (by the way, we’re happy to use client images for ads or source stock photos if necessary).
Once the Targeting Plan and Facebook ads are approved we immediately start building the campaigns.
After we launch our team monitors the performance of the Facebook campaigns and conducts rigorous testing based on data coming in. In addition to re-allocating funds to campaigns that convert the best we also monitor and improve the following areas:
- Targeting combinations
- Bidding strategies
- New ad creatives
- Campaign settings
Our unique process allows us to identify early on what isn’t working and make changes that lead to increased reach and results.
Tailored reporting is delivered depending on the format and frequency you or the client prefer. Further recommendations are also provided for constant growth and improvement within budget.
Our Facebook Services
Here’s an overview of our services.
We can tailor our services to suit your Facebook requirements.
Research and analysis of target audience
Efficient budget management between multiple campaigns
Implementation of bid strategies and management for increased ROI
Development of targeting formulas and ads
Launch of campaigns with smart use of multiple ad formats
Customised reporting on Facebook delivery and performance
Post analysis of results, applied to existing and future campaigns
FAQs about Facebook Advertising
Is a Facebook account needed?
Yes. However, if your client doesn’t have a business page yet we can set one up for them.
Who will review the ads?
Either you or your client. We submit all ads for review before publishing them so that the client has control over their brand.
Do you also manage their Facebook Page?
No. We only focus on the ads. We don’t monitor or respond to posts. And we don’t post on the client’s behalf.
Is Facebook advertising the same as boosted posts?
No. Boosted posts are merely page posts that are ‘boosted’ to an audience for a period of time. The targeting capabilities and ad capabilities are far more advanced in an advertising campaign.
What if I don’t know what type of campaign my client needs?
That’s okay. We’re here to help you decide that. After discussing the offer and the target audience, we can detail recommendations of audience targeting, campaign structure and proposed ads to give a clearer view on what is achievable.