Twitter Advertising Services

Why Agencies Choose Us

As a growing marketing agency, chances are you need a partner who can help you create and manage your clients’ Twitter ads so you can be free to focus on the client relationships.

Here are some of the reasons agencies choose to partner with us:

Locals

We're based in Brisbane (no language barriers).

Specialized

We specialize in paid ads only (no SEO, web design, etc.).

Certified

We are all Google AdWords and Bing Certified Experts.

Knowledgeable

We understand paid ads strategy and tactics.

Agency Focused

We only work with marketing agencies.

Experienced

We all have agency experience.

The Power of Twitter Advertising

Improved traffic quality (Target demographics, interests, etc.)
Efficient use of budget (Lifetime budget and pace of spend is very controllable)
Exponential reach to ‘Similar’ audiences based on original Twitter targeting
Remarketing capability with custom audiences and tracking pixels
Expanded reach to qualified audiences who are not searching on Google or Bing
More complete and effective distribution of message with the variety of campaign types and ad formats
Cost-per-acquisition can be reduced with Twitter ads

Our Approach

The first step would be to understand your client’s ideal customer and target audience. Once we have crystal clear clarity about “who” we’re targeting we can then leverage the wealth of targeting options on Twitter to figure out “how” we’ll reach them.

We’ll also review any historical data in Twitter to maximise results and reduce wasted ad spend. After we do all our homework we compile a Targeting Plan that will show you how we intend to best reach your client’s audience.

Our Targeting Plan will include our recommended campaign objectives and other Twitter settings. We also write a pool of ads for you or your client to approve.

Once the Targeting Plan and Twitter ads are approved we immediately start building the campaigns.

After we launch our team monitors the performance of the Twitter campaigns and conducts rigorous testing based on data coming in. In addition to re-allocating funds to campaigns that convert the best we also monitor and improve the following areas:

  • Targeting combinations
  • Bidding strategies
  • New ad creatives
  • Campaign settings

Our unique process allows us to identify early on what isn’t working and make changes that lead to increased reach and results.

Tailored reporting is delivered depending on the format and frequency you or the client prefer. Further recommendations are also provided for constant growth and improvement within budget.

Our Twitter Services

Here’s an overview of our services. We can tailor our
services to suit your Twitter requirements.

Research and analysis of target audience

Competitive analysis

Strategy recommendations and testing plan

 

Efficient budget management for best results

Bid management and bid strategy testing for better ROI

Split-testing of ad creative for continued improvement

Testing of different audience set-ups and other elements

Development of targeting formulas

Creation of ads in multiple ad formats

Building and launch of high quality campaigns

Customised reporting on campaign performance

Post analysis of campaign results

Implementation of learnings on existing campaigns

Recommendations for future testing

QuestionMark

 

Want to Chat?

If you'd like to learn more about our services then please click the button below to schedule your Free 30-minute Exploratory Chat. The purpose of this call would be to learn more about your needs and to see if we’d be a good fit to work together.

FAQS about Twitter Advertising

Is a Twitter account needed?
Yes. However, if your client doesn’t have an account yet we can set one up for them.
Who will review the ads?
Either you or your client. We submit all ads for review before publishing them so that the client has control over their brand.
Do you also manage their Twitter account?
No. We only focus on the ads. We don’t monitor or respond to tweets. And we don’t tweet on the client’s behalf.
What if I don’t know what type of campaign my client needs?
That’s okay. We’re here to help you decide that. After discussing the offer and the target audience, we can detail recommendations of audience targeting, campaign structure and proposed ads to give a clearer view on what is achievable.