YouTube Advertising Services

Why Agencies Choose Us

As a growing marketing agency, chances are you need a partner who can help you create and manage your clients’ YouTube ads so you can be free to focus on the client relationships.

Here are some of the reasons agencies choose to partner with us:

Locals

We're based in Brisbane (no language barriers).

Specialized

We specialize in paid ads only (no SEO, web design, etc.).

Certified

We are all Google AdWords and Bing Certified Experts.

Knowledgeable

We understand paid ads strategy and tactics.

Agency Focused

We only work with marketing agencies.

Experienced

We all have agency experience.

The Power of YouTube Advertising

Expand their reach to new target markets
Expand their reach to existing target markets on new media
Increased conversions
Increased lift across other channels
Increase your client’s credibility in aligning with specific channels and videos.

Our Approach

The first step would be to have a consultative chat to talk about your client’s target market. We would identify important demographics and explore what they may be watching and engaging with on YouTube.

Once we understand precisely who we’re targeting then we start to brainstorm topics and interests they may be searching for on YouTube. We then assemble a list of recommend search queries to target.

We also identify channels your client’s target market may subscribe to, engage with and can be reached on. These channels are typically related to your client’s product offering, as well as channels that will lend credibility to your client.

After launch, our team monitors the performance of the YouTube campaigns and conducts rigorous testing based on data coming in. We continually test and improve:

  • New video, display and companion ads
  • YouTube Search queries
  • Interest categories
  • Bid strategies
  • Campaign settings

We also measure how YouTube contributes to the overall performance and interdependency of other marketing channels.

Tailored reporting is delivered depending on the format and frequency you or the client prefer. Further recommendations are also provided for constant growth and improvement.

Our YouTube Services

Here’s an overview of our services. We can tailor our
services to suit your YouTube requirements.

Research and analysis of target audience

Competitive intelligence and YouTube channel analysis

Strategy recommendations and testing plan

 

Efficient budget management for best results

Bid management and bid strategy testing for better ROI

Split-testing of ad creative for continued improvement

Testing of different audience set-ups and other elements

Development of targeting groups

Creation of audiences such as Remarketing

Building and launch of high quality campaigns

 

Customised reporting on campaign performance

Post analysis of campaign results

Implementation of learnings on existing campaigns

Recommendations for future testing

QuestionMark

 

Want to Chat?

If you'd like to learn more about our services then please click the button below to schedule your Free 30-minute Exploratory Chat. The purpose of this call would be to learn more about your needs and to see if we’d be a good fit to work together.

FAQS about YouTube Advertising

Is a YouTube Channel needed?
Yes. However, if your client doesn’t have a YouTube channel yet we can set one up for them.
Who will review the ads?
Either you or your client. We submit all ads for review before publishing them so that the client has control over their brand.
Do you also respond to comments on YouTube?
No. We only focus on the ads. We don’t monitor or respond to comments.
What if I don’t know what type of campaign my client needs?
That’s okay. We’re here to help you decide that. After discussing the offer and the target audience, we can detail recommendations of audience targeting, campaign structure and proposed ads to give a clearer view on what is achievable.