YouTube Advertising Services
Why Agencies Choose Us
As a growing marketing agency, chances are you need a partner who can help you create and manage your clients’ YouTube ads so you can be free to focus on the client relationships.
Here are some of the reasons agencies choose to partner with us:
We're based in Brisbane (no language barriers).
We specialize in paid ads only (no SEO, web design, etc.).
We are all Google AdWords and Bing Certified Experts.
We understand paid ads strategy and tactics.
We only work with marketing agencies.
We all have agency experience.
The Power of YouTube Advertising
The first step would be to have a consultative chat to talk about your client’s target market. We would identify important demographics and explore what they may be watching and engaging with on YouTube.
Once we understand precisely who we’re targeting then we start to brainstorm topics and interests they may be searching for on YouTube. We then assemble a list of recommend search queries to target.
We also identify channels your client’s target market may subscribe to, engage with and can be reached on. These channels are typically related to your client’s product offering, as well as channels that will lend credibility to your client.
After launch, our team monitors the performance of the YouTube campaigns and conducts rigorous testing based on data coming in. We continually test and improve:
- New video, display and companion ads
- YouTube Search queries
- Interest categories
- Bid strategies
- Campaign settings
We also measure how YouTube contributes to the overall performance and interdependency of other marketing channels.
Tailored reporting is delivered depending on the format and frequency you or the client prefer. Further recommendations are also provided for constant growth and improvement.
Our YouTube Services
Research and analysis of target audience
Competitive intelligence and YouTube channel analysis
Strategy recommendations and testing plan
Efficient budget management for best results
Bid management and bid strategy testing for better ROI
Split-testing of ad creative for continued improvement
Testing of different audience set-ups and other elements
Development of targeting groups
Creation of audiences such as Remarketing
Building and launch of high quality campaigns
Customised reporting on campaign performance
Post analysis of campaign results
Implementation of learnings on existing campaigns
Recommendations for future testing